Generations Contracting
The client needed help with his online presence and we helped him with this service.
Objective:
To design and develop a professional, modern, and visually compelling website for Generations Contracting Calgary, owned by Ross Feser. The website aims to elevate the company’s online presence and show case its high-quality services in tree removal, fencing, and pressure washing. The primary goal is to position the brand as reliable, approachable, and efficient— while simplifying the customer journey from discovery to conversion.
- Showcase company portfolio with impactful imagery and service details
- Generate leads through clearly placed calls-to-action and quote request forms
- Build trust with new customers via testimonials, certifications, and professional design
The site will feature a structured layout with bold visuals, a mobile-optimized interface, intuitive navigation, and integrated forms that smartly route inquiries based on the selected service. A modern aesthetic using a nature-inspired palette (Deep Forest Green, Charcoal Black, Bright Gold) combined with fonts like Montserrat and Oswald will reflect the brand’s strength, trustworthiness, and dedication to quality.
Results:
The final deliverable was a bold, clean, and high-performing website that directly supports lead generation and brand credibility. With a fully responsive design and optimized loading speeds, the site delivers a smooth experience for users across all devices. Built-in SEO fundamentals and keyword optimization allow the business to rank more effectively in local search results.
- Developed a modern, SEO-ready website highlighting core services: tree removal, fencing, and pressure washing
- Implemented smart contact form routing to streamline inquiries to the correct department
- Created visually engaging galleries and testimonials to reinforce trust and show case past work
The site was completed on a fast-track timeline ahead of the critical spring season, ensuring Generations Contracting was positioned competitively just as demand for services surged. The clean, bold aesthetic paired with a high-impact structure delivered not just a website — but a key tool for business growth and community presence in Calgary.
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