Happiness Interactive
The client needed help with his online presence and we helped him with this service.
Objective:
To design awebsite for Happiness Interactive that breaks from the typical“scrolling one-pager” mold and instead reflects the studio’s creative ambition,unique mission, and innovative approach to game development. The website neededto speak clearly to a dual audience of investors and industryprofessionals while expressing a brand identity rooted in connection,autonomy, and emotional impact.
• Establisha compelling online presence in time for WebSummit participation
• Present the studio’s core project, Soul.io, with clarity andinspiration
• Craft an experience that feels alive, avoiding generic design norms
• Offer fast, clean navigation while highlighting the studio’s vision, team,and philosophy
The siteneeded to inspire curiosity and conversation, with a layout structured morelike a creative narrative than a typical tech or game studio page.Functionality-wise, clear calls to connect were prioritized over commercialtransactions, with future flexibility for content expansion as projectsprogress.
Results:
Delivered website positioned Happiness Interactive as a bold, forward-thinking studio with a soul. Designed to engage, not just inform, the site made intentional aesthetic and structural choices that avoided formulaic design —helping it stand out in an overcrowded space.
- Developed a non-linear site architecture, moving away from single-page scroll andinstead guiding users through distinct sections like Vision, Team,Game, and Connect
- Crafted a minimalist, elegant visual language combining playfulness and credibility, aligned with the studio’s belief in “True Play” and emotional resonance
- Integrated responsive layouts and fast-loading experiences optimized for all devices, hosted on Namecheap (Stellar plan)
With bold key words like “Living Worlds,” “True Play,” and “Happiness Interactive,” the website establishes both a philosophical foundation and a memorable brand impression. It now serves as a connection point for publishers,collaborators, and investors, and lays the groundwork for expanded out reach across platforms like TikTok, YouTube, and Blue sky in the future.
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